AURA Beauty
A complete brand identity and guideline for a health and beauty clinic in Chiang Mai — from the monogram construction through colour, type, patterns and applications.
Field
Branding · Visual Identity
Date
2025
Role
Brand & Graphic Designer
Tools
Illustrator · Photoshop · Figma
01 — About AURA
Aura: Your Premier Destination for Health and Beauty
Aura is a distinguished health and beauty clinic committed to providing top-tier services and products. Specializing in high-quality beauty solutions, Aura offers an extensive range of health and beauty treatments tailored to enhance well-being and radiance. With a vision to become the leading brand in the health and beauty industry, Aura strives to deliver excellence and innovation, ensuring every client experiences unparalleled care and satisfaction.
02 — Logo Construction
Main logo — built on a fixed construction grid
Wordmark — baseline and cap-height alignment
Assembly: the height of the icon is exactly four times (4×) the height of the logotype.
03 — Logo Concept
Idea & combination: the logo is meticulously designed by integrating the letters A, U, R and A into a cohesive and visually striking composition.
Letter “A”
Letter “U”, modified
Letter “R”
Letter “A”
The Greek letter set into the mark, for AURA’s goal of leading the beauty and health industry
Brand identity line one
Brand identity line two
These lines, taken from the logo, are reused across the wider identity to keep it consistent.
04 — Logo Variations
Primary logo (vertical)
Primary logo (horizontal)
Primary logo (icon only)
05 — Logo on Backgrounds
Purple on light
White on brand purple
Black on light
White on black
Gradient on light
Gradient on black
06 — Colour Palette
Primary
Iridescent Violet
#966FD6
Conveys mystery, depth and a regal aura
Soft Lavender Blue
#A3A3EF
Represents calm elegance and an otherworldly vibe
Neon Lavender
#EA9DFF
Delicacy and refinement — softness, femininity and elegance
Secondary
Dusty Rose
#E1AFC8
Represents softness, elegance and gentle beauty
In real life, AURA is an invisible energy or atmosphere surrounding a person, object or place, linked to personal energy, spirituality and mood.
In health and beauty, aura signifies the radiant glow of inner well-being and outer beauty, reflecting confidence, vitality and emotional harmony.
Together, the meanings of these colours embody AURA.
07 — Typography
Logo font
08 — Applications
The identity in use mockups
