AURÉLIA
A self-initiated fragrance brand — identity, packaging and 3D product visualization for Fleur Lumière.
Industry
Fragrance · Beauty
Date
2026
Role
Brand Identity & 3D Visualization
Tools
Illustrator · Photoshop · Blender
01 — About
AURÉLIA — where elegance begins
The Latin word aurelia, which means “golden, glowing, radiant,” is where the name Aurélia comes from. It comes from the Latin aureum, which means “gold.” The name was frequently linked to beauty, light, and feminine grace in Roman mythology and tradition, signifying a woman whose presence is inherently alluring, radiant, and warm.
02 — Mood Board
03 — Brand Identity Keyword
Elegant
Floral
Fresh
Feminine
Subtly Attractive
Confident
Soft Luxury
04 — Brand Purpose
To provide a fragrance that is elegant, fresh, and effortlessly appealing in order to assist women in expressing their inherent charm.
05 — Brand Identity
Logo
Logo colourways
AURÉLIA
where elegance begins
AURÉLIA
where elegance begins
AURÉLIA
where elegance begins
AURÉLIA
where elegance begins
AURÉLIA
where elegance begins
AURÉLIA
where elegance begins
Colour
#D9C7A7
Primary colour
Champagne Gold
Champagne Gold represents the meaning of “Aurélia,” which is to be radiant, golden, and glowing. This warm, sophisticated shade gives the brand a feeling of luxury and gentle luminosity, signifying beauty, attraction, and the understated sophistication that characterizes the scent.
#F4D7D9
Secondary colour
Blush Rose
The delicate floral essence of the brand is reflected in Blush Rose’s soft, feminine warmth. It is the ideal representation of Aurélia’s graceful and inherently lovely personality because of its delicate pink tones, which invoke feelings of tenderness, elegance, and a faint romantic charm.
Typography
Playfair Display
Display & headings
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Raleway
Body & supporting text
Bb
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
06 — Product Visualization
Fleur Lumière — Eau de Parfum
The bottle was modelled, lit and rendered in Blender — a faceted rose-toned cap over clear glass, set among violet blossoms to carry the floral half of the identity into the product itself.
