Global CO₂ Emissions
A motion campaign built on the escalation of global CO₂ emissions to 40 billion tonnes across key sectors.
Field
Motion Graphics · Editing
Date
2026
Subject
Global carbon emissions
Format
Motion campaign film
01 — Overview
Confronting the urgent reality of the climate crisis
Grounded in startling data visualizing the escalation of global CO2 emissions to 40 billion tonnes across key sectors, this motion video confronts the urgent reality of our climate crisis and concludes with a powerful call to action, challenging viewers to embrace sustainable habits like reducing, repairing, and recycling to ensure a breathable future.
02 — Research & Analysis
The two major sources of data include the IEA Global Energy Review 2026, providing the latest confirmed figure for global CO2 emissions resulting from energy use, and a breakdown of the sectors and their estimated percentages of emissions for 2026.
Sector
% of Global Emissions (2026 est.)
Trend
Electricity & Heat
41–42%
Still largest, slowly stabilising
Transport
20–21%
Growing (aviation + road transport)
Industry (energy use)
18–19%
Stable, slow increase
Buildings (residential + comm.)
7–8%
Slight improvement due to efficiency
Fuel production & other energy
4–5%
Gradual increase
Industrial processes
6–7%
Almost stable
03 — Moodboard
Activist typography
NO LONGER
Globe over traffic (problem)
Hopeful solution palette
GtCO₂ scale ref
40
Arc chart ref
41%
Colour palette
#0d0d0d
#c0392b
#1e88c8
#e8e8e8
#1a6b3a
Tone reference — PROBLEM
NOT SLOWLY
Tone reference — SOLUTION
NOW
Tone reference — CALL TO ACTION
WE CAUSED THIS
BUT WE CAN CHANGE IT
04 — Typefaces
Phase 1 — Typeface options
Option A — Condensed sans (chosen)
ELECTRICITY
Tight, tall, loud — carries the headline weight
Option B — Geometric sans (rejected)
ELECTRICITY & HEAT
Even and calm — too neutral for the message
Option C — Serif (rejected)
Electricity & Heat
Editorial, but reads historic rather than urgent
Phase 2 — Weight testing (chosen typeface)
Weight Regular (400)
NO LONGER
Too light — lost on dark bg
Weight Bold (700)
NO LONGER
Improved — better presence
Weight Black (900) — CHOSEN
NO LONGER
Maximum rhetorical weight
Weight Black — data label contrast
ELECTRICITY & HEAT
Smaller scale — still legible
Phase 3 — Colour on background tests
White / Black bg
NOW
Problem sections
Red / Black bg
NOW
Danger accent
Blue / Dark bg
NOW
Data chart area
White / Green-toned bg
WHAT WILL YOU CHOOSE?
Solution
05 — The Output