Personal Portfolio

EV Nation

A revolutionary mobile application designed to empower electric vehicle (EV) enthusiasts by providing comprehensive information, convenient access to charging stations, and fostering a vibrant community of EV users.

Field

UI/UX · Interaction Design

Date

2024

Role

UI/UX Designer

Tools

Figma · Photoshop · Illustrator

01 — Introduction

Project Description

The transition to electric vehicles (EVs) represents a pivotal moment in the automotive industry and the broader movement towards sustainability. EV Nation is a groundbreaking mobile application poised to revolutionize the EV experience by providing a comprehensive platform that educates, empowers, and connects electric vehicle enthusiasts domestically.

Problems

In my country, electric vehicles (EVs) are new, and users may face challenges like finding charging stations, especially in rural areas, leading to range anxiety for new EV drivers.

Solutions

This app is a one-stop solution for the challenges of adopting electric vehicles in emerging markets like mine. It provides real-time updates on charging station availability, easing concerns about limited infrastructure, particularly in rural areas. Additionally, the app fosters community. Users can also access a wealth of educational resources to learn about different EV models available in the market.

02 — Project Timeline

03 — Analysis & Research

Competitor Analysis

Approach

Identifying existing players in the EV market, including manufacturers service providers, and app developers

Conclusion

Only international Websites and apps found. But have locally car guys and influencers knowledge sharing But find out not easy to find what we want and browse for all videos and contents.

User Research

Demographics

Identifying user demographic to understand the characteristics of potential EV users in the emerging market age income level education geographic location, and existing transportation preferences.

Awareness

Accessing awareness and knowledge levels to get helps in designing educational resources and communication strategies to address knowledge gaps and increase awareness about EVs in the emerging market.

Needs & pain points

Exploring user needs and pain points to uncover their specific needs, challenges and pain points relating to adopting and using EVs understanding concerns about range anxiety charging infrastructure accessibility cost considerations, and overall perceptions and attitudes towards EVs

Conclusion

Define a product goal aims local users to educates, empowers, and connects electric vehicle enthusiasts, designing user-friendly features, interfaces, and services that align with user expectations and enhance the overall user experience.

04 — Research Outcomes

Targeted Audience

Audience 01

Youth generations who are most related to new technologies and fast learners

Audience 02

Middle-aged who are interested and can consider to change to Evs but not much knowledge on it.

Targeted Features

Vehicles

Users can access and see details about all EVs in the market and if users are already owners, they can connect their vehicle with an app seamlessly and can get all information.

Charging

Can search and find the charging stations including all their information like number of ports, charges, and rating.

Community

Also include a community where users can share their knowledge, problems, solutions and common things which make connections among EV enthusiasts nationwide.

05 — User Persona

Demographics

Name

Mike

Age

Education

Graduate

Job Title

Business Analysts

Marital Status

Married

Location

Yangon Myanmar

Goals

Wants to learn more about EV technology, including different models available in the market, their features, performance, and how they compare to traditional cars. Looking for a convenient solution to find and access charging stations easily, especially during his daily commute and weekend outings. Interested in connecting with other EV enthusiasts in his city to share experiences, tips, and recommendations regarding EV ownership and usage.

Challenges

Lacks comprehensive knowledge about EVs, including their benefits, charging infrastructure, and available models in his region. Worries about running out of battery charge while driving, especially on longer trips or when venturing into areas with limited charging infrastructure. Feels isolated in his decision to switch to an EV and desires to connect with like-minded individuals who can offer guidance and support.

06 — User Flow

07 — Mid-Fi Wireframes

Initially, I sketched Lo-Fidelity wireframes on paper, which were quite messy and contained numerous errors. Upon rectifying these mistakes, I progressed to creating Mid-Fidelity designs.