Nintendo Switch
A self-initiated redesign of the Nintendo Switch landing page, rebuilding the product story around 3D renders, bold type and a single red accent.
Field
UI/UX · 3D · Landing Page
Date
2024
Role
UI/UX & 3D Designer
Tools
Figma · Photoshop · After Effects
01 — Overview
Play anytime, anywhere
A redesign of the Nintendo Switch landing page built as a self-initiated exercise in product storytelling. The page leads with the console itself: 3D product renders sit on a plain white canvas so the hardware carries the page, with type and a single red accent doing the rest.
02 — Design Direction
Let the hardware do the talking
White canvas
Every section sits on plain white so the console renders read as objects on a shelf rather than pictures in boxes. No panels, no containers competing with the product.
One accent
Nintendo red is used sparingly — a rule beside a heading, a scroll cue, one full-bleed band for the buying section. It marks structure instead of decorating it.
Weight as hierarchy
Headings are set heavy and tight, paired with a small light label. The size gap does the work, so sections stay readable at a glance while scrolling.
Palette
Nintendo Red
#E60012
Accent, CTAs, buying band
Black
#000000
Headings and body
White
#FFFFFF
Canvas
03 — The Hero
A carousel, a search, and the console
The hero opens on the current featured title inside the console screen, with a carousel underneath so the artwork changes while the hardware stays put. Search sits directly under the wordmark, and two soft colour blocks frame the composition in Joy-Con blue and red.
04 — Play Modes
Three ways to play
The console’s core idea is that it changes shape. Each mode gets its own full-width band, alternating the render left and right so the eye moves down the page rather than settling.
TV mode
Play at Home
Docked to the television with the Joy-Con detached.
Tablet mode
Instant Multiplayer
Kickstand out, controllers shared, no extra setup.
Handheld mode
Total Portability
Joy-Con attached, the whole system in your hands.
05 — Choose a System
Which system suits you?
The comparison sits on a full-bleed red band so it reads as a decision point rather than more marketing. Three white cards, the same shape each time, so the specs can be scanned side by side.
Nintendo Switch — OLED Model
Level up with an OLED screen that makes colors pop.
• Vivid 7” OLED touchscreen
• Three play modes: TV, tabletop, and handheld
• Local co-op, local wireless, and online multiplayer
• Enhanced audio in handheld and tabletop modes
$349.99
Nintendo Switch
Play at home or on the go with one system.
• 6.2” LCD touchscreen
• Three play modes: TV, tabletop, and handheld
• Local co-op, local wireless, and online multiplayer
$299.99
Nintendo Switch Lite
Dedicated to portable play.
• Compact, lightweight handheld system
• Available in a range of fun colors
• Local wireless and online multiplayer
$199.99
06 — Navigation & Footer
Everything else, quietly
The footer carries the full store map — six columns of links across shop, support, parents and community — set small and in red so it stays available without competing with the product story above it.
