Radiance X
Brand identity and a seventeen-page guideline for a logistics and trading startup selling everyday lifestyle upgrades. Mark, colour, type, pattern and applications, held together by one line: form the life better.
01 — About the brand
Form the life better
Radiance X is a logistics and trading startup focused on lifestyle upgrades. From car accessories and skincare to smart home products, it curates quality items that make everyday living better. The goal is to make modern, practical upgrades more accessible, so people live smarter and more comfortably.
More than just trade, it is about transformation. The brand rests on quality, simplicity, and the subtle impact of everyday upgrades that enrich the way you live. The identity had to carry that: practical and unfussy, quietly confident rather than loud.
02 — The logo
A box, an arrow, and an X
Three ideas compressed into one mark. Each element does a specific job, and the guideline states what that job is, so the mark cannot be redrawn on instinct later.
The delivery box
The box is the core of the business, trading and logistics. It is the literal object the company moves, drawn isometrically so it reads as volume rather than as an icon.
The encircling arrow
The arrow wrapping the box stands for movement, reliability and the continuous improvement of everyday lifestyle. It is what turns a static container into a cycle.
The Logo
The Radiance X logo blends a delivery box for logistics, an arrow for movement and lifestyle improvement, and the letter “X” to represent transformation and connection, capturing our mission to upgrade everyday living.
The lockup
The logo is built on a modular grid with equal spacing and baseline alignment, so the proportions and the placement of icon, wordmark and tagline stay consistent at any size.
Primary blue
#3677B2
White
#FFFFFF
Black
#0A0A0A
03 — Colours
Two blues and the paper
A deliberately short palette. One mid blue to carry the brand, one deep blue for weight and contrast, and white doing most of the work as the ground everything sits on.
#3677B2
Primary blue
Logo, headings, key surfaces
#0B467B
Deep blue
Contrast, depth, the darker half of gradients
#FFFFFF
White
The ground. Most of the system is white space
04 — Typography
Lexend Deca and Inconsolata
A humanist sans for everything the brand says, and a monospace for the smaller technical voice — the tagline, labels and reference numbers. The pairing is what keeps a logistics brand from reading as either cold or soft.
Lexend Deca
Aa
Primary · headings and body
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789
Inconsolata
Aa
Secondary · tagline, labels, data
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789
05 — Applications
How it behaves on real things
The guideline closes on applications, because a logistics brand is judged on a box and a roll of tape far more often than on a title slide.
Stationery and mobile
Glossy sticker
Lanyard
Interior signage
Projecting sign
Mugs
Packing tape
Shipping box
Stamps and cards